Selling hardware to your customers is a net positive for everyone. So how do you encourage customers to break into their budgets for upgrades and replacements? Leveraging OptigoVN is a great way to bring data-based proof to your customers when it comes time to make recommendations.
Systems Integrators do best when they can provide customer support for the entire OT network. Not only are they a client’s partner for network planning, installation, and maintenance, but they also provide them with hardware sales. Keeping a client within a hardware ecosystem you know and trust can have a big impact on future support and upgrades. Just knowing what’s in a client’s system—when it was installed, and how it’s supported by the manufacturer—is a big advantage when it comes to ongoing support and maintenance.
And on the business end, including hardware sales as part of your client relationship just makes sense:
- It’s higher profitability, as hardware margins often flow from services and system design. Selling the hardware allows SIs to provide more comprehensive, high-performing solutions. By offering updated, compatible devices, they can ensure the overall reliability and performance of a customer’s system.
- Selling the hardware also strengthens relationships with customers by demonstrating that the SI is invested in providing cutting-edge, long-term solutions. This leads to repeat business, as customers are more likely to trust and rely on an integrator who proactively addresses system needs and improvements.
- In the fast-evolving technology landscape, upgrading hardware also future-proofs customer systems, making them more adaptable to new standards or expansions, which is beneficial for both the customer and the integrator.
In short, selling hardware to your customers is a net positive for everyone. So how do you encourage customers to break into their budgets for upgrades and replacements? Leveraging OptigoVN is a great way to bring data-based proof to your customers when it comes time to make recommendations.
Let’s look at how you can use OptigoVN in a few different ways—from diagnostic results to device inventory—to make informed recommendations that keep your clients’ networks running smoothly, and your revenue streams optimized.
To read more about this topic, please go to the Optigo Network website and read the article in full.